Little Maddie is Big Shot Toyworks's first character in a new toy line called "Friendship is Maddness."
(via Laughing Squid)
Read the rest
"Why?" The New York Times investigates:
“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.” So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school.
Seriously, it's happening every day now, people coming up to us and saying "I want to experience your brand in more ways. Could you lose the hooves and snouts?" Read the rest
In case you weren't already excited about Star Trek Into Darkness, maybe the Pony-fied trailer will finally sway you.
It appears we are moving toward the ultra-cult era in which media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities.
Adrian Chen writes that Bronies—adult male fans of girly TV show My Little Pony
—have swiftly organized a united front
against Jerry Springer's Brony casting call
. [Gawker] Read the rest
Bronies, gathered this weekend at BronyCon
, are apparently getting a bad rap in the media: "Outside the convention center, young men danced and sang along with songs from My Little Pony cartoon that blasted from loud speakers as a video screen on a large truck showed the show's characters. One observer said it almost felt like a Grateful Dead concert
." [AP] Read the rest
At The Awl
, Kase Wickman covers the first major Brony convention, an "explosion of wild color ... the glitter, the rainbows, the homemade pony-mane hooded sweatshirts, all of it bright and sparkly enough to send any pop culture-aware preteen princess into spasms of jealousy
." Read the rest