Lawyers for Ferrero, SpA (makers of the Nutella spread) have sent a legal threat to Sara Rosso, who founded and maintains the World Nutella Day site, where they promote Nutella through recipes, tweets, stories, and (obviously) an annual day devoted to the sugary gloop. Rosso has capitulated and will no longer promote their products for them.
Seven years after the first World Nutella Day in 2007, I never thought the idea of dedicating a day to come together for the love of a certain hazelnut spread would be embraced by so many people! I’ve seen the event grow from a few hundred food bloggers posting recipes to thousands of people Tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook! There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it.
The cease-and-desist letter was a bit of a surprise and a disappointment, as over the years I’ve had contact and positive experiences with several employees of Ferrero, SpA., and with their public relations and brand strategy consultants, and I’ve always tried to collaborate and work together in the spirit and goodwill of a fan-run celebration of a spread I (to this day) still eat.
A Goodbye to World Nutella Day? (Thanks, Rebecca!)












Seven years after the first World Nutella Day in 2007, I never thought the idea of dedicating a day to come together for the love of a certain hazelnut spread would be embraced by so many people! I’ve seen the event grow from a few hundred food bloggers posting recipes to thousands of people Tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook! There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it.


I created a 3 tier square cake, with each of the sides representing a popular retro platform game. Topped off with a game off Pong, with the score depicting Stephen's "30" years. The board had a joystick, buttons and coin slot.
Pacman (my favourite), Donkey Kong, Frogger & Tetris



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A Chinese engineer who operates a data recovery and hard drive repair center is being hailed as a genius after inventing a DIY candy floss machine made from a used hard disk. According to the instructions, all that is needed to create your own candy floss maker is a hard drive that can still power up, a round flat metal tin, six bicycle spokes, an aluminum can and a plastic basin. A series of photos demonstrating how to create this candy floss machine have made some sensation across China internet …

A Mediterranean-inspired bedroom, with edible furnishings, a caramel popcorn-filled bathtub, floating meringues and edible pearlescent popcorn bunting, all created using Light Soft Brown sugar. The perfect location for a midnight feast!




½ cup Lyle’s golden syrup
So last night we opened The Helpers – a experiential experience serving cocktails and cake all themed around the movie of the same name – a stunt for Koch Media. The creations were incredible and (never thought I would say this) we pushed the limits so far we are all looking forward to some pretty cake projects for Valentine’s Day and beyond. You can see all the cakes over on Miss Cakehead’s Facebook page, and them featured on This Morning here. Just bear in mind they were for a horror film so they are made to the brief set by our client Koch Media. We have not just lost our minds and started making really dark cakes. In fact the chocolate gun was so disturbing and realistic we gave it as an extra present to someone who has always been massively supportive of our work (I had to get it out of there!). Huge thanks to Original Content London for creating an awesome and very disturbing set.