Brett Cohen pranked NYC on the night of July 27th, 2012, and he has video proof: he "came up with a crazy idea to fool thousands of pedestrians walking the streets of Times Square into thinking he was a huge celebrity," and succeeded.

He is not a celebrity—or at least, he wasn't before this video went viral. He's a 21 year old SUNY New Paltz student. Snip from the project description:

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[Video Link] "Had I accepted the pickle juice, I would be drinking the pickle juice right now."—Nicki Minaj. (via Maggie Koerth-Baker, via Upworthy)