The Anar Foundation and Grey Spain created a lenticular street-poster about child abuse that shows a "secret" message to people who view it from a kid's eye-height.
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?
Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
Glad they're using this power for good and not evil. Wait until the grocery stores get hold of it and start loading the pester-power ads at kids' eye-height.
FUNDACIÓN ANAR. "ONLY FOR CHILDREN"
A clever bit of advertising gimmickry from Guinness: these pint glasses bear QR codes than can't be read when the glass is empty, nor when it is filled with amber-colored beers. But when filled with black, murky Guinness, the revealed QR code can finally be scanned: "it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content."
Yeah, so the last part is a bit of a nightmare.
Guinness QR Cup
Brazilian favela-dwellers without reliable electricity have an alternative means of supplying light to enclosed spaces that have no/insufficient windows (either because they are abutted on all sides by other buildings, or because the walls are made of materials that make it impractical to add windows). They suspend 2l soda bottles filled with a water/bleach solution from the ceiling, with the open tops poking out into the daylight. Sunlight refracts off the water in the bottle and turns it into a "lightbulb" that has been measured as supplying illumination comparable to a 50w incandescent bulb.