Amazon launches “Etsy-killer” Handmade at Amazon, a marketplace for handmade goods


Online retail giant Amazon just launched a marketplace for handcrafted goods: Handmade at Amazon. It's “an arts-and-crafts bazaar online that squarely takes aim at a niche but growing market dominated by the Brooklyn-based Etsy,” as the New York Times puts it.

Handmade at Amazon went live early Thursday more than 80,000 items from roughly 5,000 sellers in 60 countries around the world. They're launching with only 6 categories — home, jewelry, artwork, stationery and party supplies, kitchen and dining, and baby.

Crafters can sell their crocheted pants or 3D-printed succulent cozies on the new Amazon marketplace, just as they've been able to for years at Etsy, a $2bn-a-year business .

Amazon's business is a lot bigger: $75 billion in annual sales. And Amazon's is growing, while Etsy appears to be challenged. One recent change at Etsy that allowed sellers to outsource their production to others is seen by many as a move away from its maker/seller roots.

Amazon, on the other hand, promises “Genuinely Handmade.” In the launch announcement, Amazon emphasizes that everything will be “crafted and sold directly from artisans.”

“We only approve artisans whose products are handcrafted,” said Amazon in a statement. “We are factory-free.”

Them's fighting words. Is this the end of Etsy as we know it? I hope not, I love Etsy.

Here's the full Amazon press release. And here's a snip from the Times story:

Amazon will start out with six categories — home, jewelry, artwork, stationery and party supplies, kitchen and dining, and baby — Mr.

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Cthulhu in a teacup


These Cthulhu teacups are made by Voodoo Delicious, AKA Michael Palmer from Queensland, Australia. Read the rest

Etsy to allow manufactured goods


Previously forbidden from the vintage 'n' handmade marketplace, companies that make large numbers of any given item now have a home at Etsy.

It's a controversial move, writes Hiroko Tabuchi.

This fall, Etsy is set to introduce Etsy Manufacturing, a new service in the United States and Canada that matches sellers like Ms. Goodall with small manufacturers. It is a bid by the company, which went public in April, to help its small sellers expand their businesses. … the move could fuel criticism that the site is moving away from the artisanal roots that have made it an attractive alternative to mass retailing. The company, started in a Brooklyn loft a decade ago, long prohibited its sellers from outsourcing their production, saying all goods offered on the site needed to be handmade.

Etsy loosened that policy two years ago to allow outsourcing on a case-by-case basis, a contentious move denounced by some artisan sellers and one that some analysts say has led to a rise in counterfeit or mass-manufactured goods sold on the site.

Why? Etsy went public a few months back and its stock has declined precipitously the IPO. It must expand to fill larger containers.

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Hand-cut silhouettes from Tolkien, Rowling, GRRM

Jack Tuckwell is a UK sculptor who sells on Etsy as Alarm Eighteen, in a store that features silhouettes cut out of pages from fantasy novels like The Hobbit, Lord of the Rings, Harry Potter, and Game of Thrones: Bag End, Barad-dûr, Harry Potter vols 1-7. Read the rest

Cthulhu pint glasses

Jeffery Woods is a glassmaker who sells his custom-etched/painted glassware on Etsy, including these Cthulhu-inpsired tentacle pint glasses, $65 for four. Read the rest

War Boy bandanas

Matthew "Gianteye" Borgatti, creator of the Guy Fawkes bandana and dangly lockpick earrings, has done it again with the $20 War Boy Bandana: "YOU WILL RIDE INTO VALHALLA SHINY AND CHROME!" Read the rest

Gorgeous nerdy textiles

Detroit's Cyberoptix make hundreds of beautiful, nerdy textiles: linen library due-date scarves (also available as silk ties); bandana print neckties; chemical warfare ties; civil defense med-kit scarves; notebook-paper silk pocket squares (also scarves) and felted wool neckties -- all made to order in a wide variety of colors! Read the rest

Kirk/Spock/Delft china pattern tote

This beautiful, reversible Kirk/Spock tote reminds me of Delft china patterns (see below): it's $22 from April in Sacramento. (via Geeky Merch)

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Little Library: miniature book-charms for necklaces, bracelets and earrings

From Abigail in Sterling, Scotland: tiny, adorable, books you wear: The Hobbit, The Little Prince, Harry Potter, To Kill a Mockingbird, Sherlock Holmes, The Fault in Our Stars, Alice in Wonderland, and any other book you desire. Read the rest

Haunted Mansion Graveyard Scene made from My Little Ponies

Silverband 7 executed an outstanding, spectacular rendition of Marc Davis's character-design masterpiece, the graveyard scene from the Haunted Mansion, using modded and scratch-built My Little Pony toys. Read the rest

Etsy on why it banned magic spells

Etsy banned metaphysical goods recently, to the furious wrath of those selling spells, enchantments and other supernatural intangibles. Read the rest

3D printed steel Sonic Screwdriver pendant

In the style of the 11th Doctor, $26 from Niquegeek, whom we've featured here for their 3D printed Weighted Companion Cube dice. (via Geeky Merch) Read the rest

LED cloud lights

The battery-powered LED cloud is handmade in Australia and projects a moon and stars on the ceiling above. Read the rest

Etsy launches a crowdfunding platform

It's a natural idea for the company, which has a long history of bringing together makers and artists with the audiences for their handiwork. Read the rest

Fury Road Ponies: Guzziline is Magic!

Artist Kelsey Wailes (Etsy) modded a set of Mad Max: Fury Road My Little Ponies of outstanding glory. Read the rest

Crazily chunky knitwear and blankets

Etsy's Ohhio knits with crazily thick Merino wool yarn in 70 colors that runs 3"/stitch: the cuddliest blankets; lush scarves and giant cowls (via Crazy Abalone). Read the rest

3D printed precious metal science jewelry that benefits open science curriculum

Luk Cox Idoya Lahortiga, AKA Somersault 18:24, are jewelers who makes 3D printed science objects in gold, brass and silver, like the Darwinian phylogenetic tree necklace pictured above, and invests the profits in freely usable and shareable science education resources. Read the rest

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