Count me among the members of the cult of Evernote, a web service (with 50,000,000 users) that stores digital documents and makes them easy to find. I use it with my Fujitsu ScanSnap document scanner (here's my review) and would have a very hard time without them. The current issue of Bloomberg BusinessWeek has our friend Rob Walker's excellent story about ardently devoted Evernote users.

“What you put in Facebook isn’t who you are,” says [Evernote CEO] Phil Libin. “It’s what you want some people to see. And what you put in LinkedIn is certainly not who you are; it’s what you want the professional world to see.” Libin suggests that the addiction to a particular strain of “viral” growth has led to a drastic overemphasis on digital design for extroversion. As a guy who describes himself as too introverted to win over his high school chess team, Libin says that’s an oversight. “What you put in Evernote is who you are,” he continues. “We used to say in the beginning that Evernote is not social. In fact, it’s antisocial; we don’t care about your friends.”
As Evernote's Cult Grows, the Business Market Beckons