Around Christmas, many KFC restaurants in Japan see 10 times their average daily sales. Customers order their KFC special Christmas dinner weeks in advance or wait in line for hours to score a Kentucky Christmas dinner package including chicken, side dishes, cake, and even wine. WTF??! Marketing, that's what. From the BBC:
Read the rest
According to KFC Japan spokeswoman Motoichi Nakatani, it started thanks to Takeshi Okawara, the manager of the first KFC in the country. Shortly after it opened in 1970, Okawara woke up at midnight and jotted down an idea that came to him in a dream: a “party barrel” to be sold on Christmas.
Okawara dreamed up the idea after overhearing a couple of foreigners in his store talk about how they missed having turkey for Christmas, according to Nakatani. Okawara hoped a Christmas dinner of fried chicken could be a fine substitute, and so he began marketing his Party Barrel as a way to celebrate the holiday.
In 1974, KFC took the marketing plan national, calling it Kurisumasu ni wa Kentakkii, or Kentucky for Christmas. It took off quickly, and so did the Harvard-educated Okawara, who climbed through the company ranks and served as president and CEO of Kentucky Fried Chicken Japan from 1984 to 2002.
The Party Barrel for Christmas became almost immediately a national phenomenon, says Joonas Rokka, associate professor of marketing at Emlyon Business School in France. He has studied the KFC Christmas in Japan as a model promotions campaign.
“It filled a void,” Rokka says.
Andy Warhol eats a Whopper, from Jørgen Leth's 1982 documentary/art film "66 Scenes from America," a collection of moving "postcards" from the United States.
According to YouTube user Hidden Below, who posted this clip, Warhol eating the burger is "a classic ASMR trigger scene, so if you got ASMR you might wanna bookmark this video for a good time."
(via Weird Universe)
Read the rest
Chili's advertised free Veterans Day meals for service members. But not for black U.S. Army veteran Ernest Walker, who shot video of a confrontation with a manager who refused to honor the deal. The man came up to his table and took his food from him.
Read the rest
I ordered the waitress was wonderful. It took about 35 mins for meal to come. So when it attived I gave her a Tip as asjed for a take out.
She said sure, at that point a old white guy wearing a Trump flag shirt walked buy me on hi way to the bath room. He came back and aked me what unit did i serve in the 24th. I said no the 25th.
He said he was in world war 2 in Germany and we did not see people like you over there. They would no allow blacks.
I just listened he left then came back to bathroom again and pet my dog. So waitress put foid in container.
Then the managers comes and says a somes guest at the restaurant say that your not a real Soldier. I reply what are you serious what guest.
The manager Wesly Patrick said can I see military ID. I felt that was reasonable I most people ask for that so I shoed him my ID it checked out.
At that point all he should have said was 'Sir I am sorry Thank you for your service and I would have left.
But instead ge says ' tbe guest also says that your service dog is not a service dog.
I'm loving it. McDonald's New Zealand created a site for people to "build your own unique burger" and name their creations. Problem is, the submissions appeared on the site without moderation.
Read the rest
KFC's new "Watt a Box" is a meal box with a built-in battery, micro-USB, and lightning cables to charge your smartphone. It's available as a special limited edition "prize" for customers at KFC stores in Delhi and Mumbai. BGR reviewed the Watt a Box. It's a fun marketing gimmick but, no surprise, the battery kinda sucks. They claim it's a 6,100mAh power bank but perhaps a better approach (and name) would have been a Bucket of Batteries. From BGR:
The power bank claims to have a 6,100mAh battery but the claims fell short during our brief test. We put an iPhone 5s to charge, which gained 17 percent battery after charging for half-an-hour. But the downside was that the power bank was drained during this process. We recharged the power bank to 100 percent and tried to charge a Redmi Note 3. But the power bank ran out of juice again with the phone gaining just 7 percent of charge...
KFC is not the only one to toy with such marketing campaigns. Pizza Hut came up with a limited edition box in Hong Kong that converted into a projector for smartphones. McDonald’s had launched a special edition of its Happy Meal boxes in Sweden that could be converted into cardboard VR headsets. Coca Cola too had a similar cardboard VR headset one could make from its 12-pack cartons.
"Hands-on with KFC’s ‘Watt a Box’ that charges your phone while you eat" (via Laughing Squid)
Read the rest
Customers of a Burger King in downtown Helsinki, Finland can relax in an in-store sauna before enjoying the restaurant's fine cuisine. According to the restaurant chain's brand manager in Finland, Hanne-Mari Ahonen, the goal is to mix the local Finnish tradition of saunas with the universal taste of, er, a Whopper. You can also watch TV or play video games while shvitzing. Apparently food is not permitted in the sauna though.
"No, no, the sauna is for sweating it out, and our hamburgers taste all the better for it afterward," Ahonen said.
(CNN and AP)
Read the rest
"It had a slightly antiseptic burn as if you spritzed the burger with some sort of acid spray," says Dustin "UPSO" Hostetler.
Read the rest
When the beloved West Coast burger chain In-N-Out opened a new store in Oregon recently, loyal fans showed up at 7 a.m. to get in line. Read the rest
From 1995 to 2007, Joe Maggard was Ronald McDonald. "The clown is right in there. The clown is ready to go." Read the rest
Burger King has launched a black burger in Japan made from black peppered-beef, buns and cheese darkened with bamboo charcoal, and a topping of garlic sauce blackened with squid ink. Read the rest
Remember last year when the family of a four-year-old boy ordered him a Burger King Kids Meal and found a pot pipe packed with weed? Not to be outdone, an employee at a McDonald's in Pittsburgh, PA was busted selling heroin in Happy Meal boxes. According to police, Shantia Dennis, 26, told drive-through dope customers to use the code phrase: “I’d like to order a toy.” (WGHP) Read the rest
The family of a four-year-old boy were surprised when they ordered a Kids Meal from a Dundee, Michigan Burger King and found a very special prize inside: a pot pipe packed with weed. From CBS Detroit:
After officers responded to the restaurant, they identified a 23-year-old employee who admitted to owning the paraphernalia. Uhl said the employee told officers that he put the pipe in the box to hide it while he worked and he didn’t mean to give it out.
"Family Finds Marijuana, Pipe In Burger King Kids Meal
" Read the rest
Growing up in Cincinnati, Ohio, this 1950s Arby's sign was an icon of suburban life (before suburbia meant the former farmlands 40 minutes out from downtown.) In fact, just seeing this photo makes me hanker for a Beef'n Cheddar and Potato Cake (More specifically, the 1970s versions of those items. No Horsey Sauce though.) Sadly, the classic sign is in jeopardy. The Finneytown location where the sign stands tall is closed for remodeling and rebranding and the sign is slated for demolition. Community calls to Arby's resulted in the company offering to donate the sign to Cincinnati's excellent American Sign Museum. Once it's disassembled though, the Sign Museum still needs financial help to transport, repair, and install the sign at its new home.
"Support to Save the Finneytown Arby's Sign Grows" (Thanks, Charles Pescovitz!) Read the rest
Which came first, the chicken or the egg? Silly question. But if you're talking about chicken as we know it today — barbecued, boneless and skinless, served as sausages, bologna, nuggets, and burgers — the answer is actually "neither". What came first was Robert C. Baker, a Cornell University food scientist who is credited with popularizing chicken as a convenient, everyday meat.
At Slate, Maryn McKenna has a really interesting piece about Baker's role in the invention of the chicken nugget. Although you've probably heard that the nugget was invented by McDonald's research and development staff, Baker actually beat them to the punch by a couple decades, turning out "chicken sticks" in 1963. The catch is that, as a researcher at a publicly funded university whose primary goal was to increase the profitability of family-operated chicken farms in upstate New York, Baker never patented his own ideas.
Read the rest
Baker’s prototype nugget, developed with student Joseph Marshall, mastered two food-engineering challenges: keeping ground meat together without putting a skin around it, and keeping batter attached to the meat despite the shrinkage caused by freezing and the explosive heat of frying. They solved the first problem by grinding raw chicken with salt and vinegar to draw out moisture, and then adding a binder of powdered milk and pulverized grains. They solved the second by shaping the sticks, freezing them, coating them in an eggy batter and cornflake crumbs, and then freezing them a second time to -10 degrees. With trial and error, the sticks stayed intact.
On Monday, the Burger King burst into a McDonald's restaurant in Rome, Georgia, handed out free hamburgers to customers, danced, and posted for photos with children. Managers called the police, but the Burger King escaped in a white Acura before the fuzz arrived. "Man dressed as Burger King visits West Rome McDonald’s" Read the rest