Gap's Death-Camp Chic mannequins

By at 2:03 am Thursday, Aug 11 • Comments • Share

Cory Doctorow

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My intrepid wife snapped this pic in a Gap store in London, where a dangerously emaciated mannequin was showing off the frankly named "Always Skinny" line. I'm wondering what the internal project name for this was at Gap HQ: "Death-camp chic"? "Ana Pride"? "Famine fashion forward"? In any event, you're apparently not supposed to purvey the secret nature of Gap's starving clothing displays outside of the shop, as a clerk gave my wife a savage ticking-off for snapping this shot.