Google admits that Youtube/Google Plus integration increased ASCII porn, spam and trolling - UPDATED
Earlier this month, mathematics vlogger Vi Hart posted a ringing denunciation of the new integration of Youtube comments with Google Plus, arguing that the ham-fisted change had brought Youtube comments to an even lower low. Hart said that the new system gave precedence to people who were able to provoke lots of replies with trollish and insulting behavior, crowding out good commenters.
It's part of a wider program through which Google is attempting to drive all its users into Google Plus (largely because advertisers are willing to pay higher rates for "social" ads, this being the latest industry mania).
Googlers' annual bonuses are being paid out based on Google Plus's success, meaning that across the business, Google Plus is being crammed into every possible corner . The latest Android system, KitKat, tries to force users into Google Plus accounts for sending and receiving SMSes, and makes you opt out of Google Plus about six times during setup.
When Google Plus came in, its company proponents insisted that forcing people to use their real names would improve civility. As is often the case when doctrine fails to line up with reality, they have now doubled down on their folly. If Google Plus hasn't made the Internet "civil," the problem can't be that Real Names don't work -- the problem must be that Google Plus hasn't been wedged into enough corners of the Internet.
It's hard to believe that Google managed to make Youtube comments worse, but there you have it. It turns out that if you provide Google engineers and product designers with sufficient motivation, there's no limit to how bad things can get.
Update: Thanks to David Otaguro for clarifying that the Google bonuses for Google Plus success was a one-year only affair to coincide with the service's launch, and that the bonus was only partially based on Google Plus's success.
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People have exactly one canonical full name.
* People have exactly one full name which they go by.
* People have, at this point in time, exactly one canonical full name.
* People have, at this point in time, one full name which they go by.
* People have exactly N names, for any value of N.
* People's names fit within a certain defined amount of space.
* People's names do not change.
* People's names change, but only at a certain enumerated set of events.
* People's names are written in ASCII.
* People's names are written in any single character set.
* People's names are all mapped in Unicode code points.
* People's names are case sensitive.
* People's names are case insensitive.
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Over and over again, people keep pointing to Facebook as an example where “real names” policies work. This makes me laugh hysterically. One of the things that became patently clear to me in my fieldwork is that countless teens who signed up to Facebook late into the game chose to use pseudonyms or nicknames. What’s even more noticeable in my data is that an extremely high percentage of people of color used pseudonyms as compared to the white teens that I interviewed. Of course, this would make sense…“Real Names” Policies Are an Abuse of Power
The people who most heavily rely on pseudonyms in online spaces are those who are most marginalized by systems of power. “Real names” policies aren’t empowering; they’re an authoritarian assertion of power over vulnerable people. These ideas and issues aren’t new (and I’ve even talked about this before), but what is new is that marginalized people are banding together and speaking out loudly. And thank goodness.
What’s funny to me is that people also don’t seem to understand the history of Facebook’s “real names” culture. When early adopters (first the elite college students…) embraced Facebook, it was a trusted community. They gave the name that they used in the context of college or high school or the corporation that they were a part of. They used the name that fit into the network that they joined Facebook with. The names they used weren’t necessarily their legal names; plenty of people chose Bill instead of William. But they were, for all intents and purposes, “real.” As the site grew larger, people had to grapple with new crowds being present and discomfort emerged over the norms. But the norms were set and people kept signing up and giving the name that they were most commonly known by. By the time celebrities kicked in, Facebook wasn’t demanding that Lady Gaga call herself Stefani Germanotta, but of course, she had a “fan page” and was separate in the eyes of the crowd. Meanwhile, what many folks failed to notice is that countless black and Latino youth signed up to Facebook using handles. Most people don’t notice what black and Latino youth do online. Likewise, people from outside of the US started signing up to Facebook and using alternate names. Again, no one noticed because names transliterated from Arabic or Malaysian or containing phrases in Portuguese weren’t particularly visible to the real name enforcers. Real names are by no means universal on Facebook, but it’s the importance of real names is a myth that Facebook likes to shill out. And, for the most part, privileged white Americans use their real name on Facebook. So it “looks” right.