How Google's latest redesign shrank its logo from 2,145 bytes to only 305

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Bit conservation! The redesign makes more sense now. Read the rest

Why Google wants to look simpler

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The new logo, announced yesterday, is undoubtedly more pleasant and contemporary than the old one. Margaret Rhodes writes that the company wants you to think that it is your go-everywhere friend.

Google needs to be able to transform its brand at will, because its canon of products is expanding rapidly. It’s not just that users now engage with the company on a “constellation of devices,” as the authors of the logo announcement page put it. As we saw at the I/O developer conference, Google is pushing to seamlessly guide users from one product to the next, with things like Google Now on Tap and voice search as the connective tissue that will bring it all together. For that to work, Google needs a crisp visual system. The new design helps, Clinton says, because the typeface is based largely on circles.

Glenn Fleishman writes that these simple scalable logos are simply bland.

At first glance, it seemed exceedingly bland to me; the longer I look at it and a new font that's related, the more I think they made a series of good choices. It's still bland, but it's a well-thought-out bland that makes sense for their company.

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Google to penalize sites for popup ads touting apps

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Ever been to a website, and just when you settle into the second or third sentence, the screen darkens subtly and a giant popup ad covers everything begging you to Get The App? Google hates them too. Read the rest

Microsoft, Google, Amazon, and others join to create royalty-free video codecs for all

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The group plans to develop a new generation of royalty-free open source digital media formats for video, audio, and still images.

In Google's new logo, serifs a no-go

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It's all about looking better on increasingly smaller devices.

Boston's WGBH initiates careless, groundless legal action against Fedflix project

Rogue archivist Carl Malamud writes, "I got mugged by a bunch of Boston hooligans. Readers of Boing Boing may be familiar with my FedFlix project which has resulted in 6,000 government videos getting posted to YouTube and the Internet Archive." Read the rest

Google covertly lobbied against net neutrality in India

The company emailed members of the Government Relations committee of the Indian ISP association, asking them to support Facebook's Internet.org program, which delivers "a poor Internet for poor people." Read the rest

New Google robot named Atlas is obviously drunk

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Atlas the robot recently walked in the woods for the first time. From the looks of that bot-wobble, it looks like he packed his forest flask.

Google shakes its structure up with Alphabet, and Sundar Pichai becomes Google CEO

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Google, the core search business that started it all, will have a new CEO: Sundar Pichai.

Ex-GOOG diversity boss promised "UK's 1st women's history museum," built a Jack the Ripper "museum"

Former Google diversity officer Mark Palmer-Edgecumbe promised the Tower Hamlets council "the first women’s museum in the UK" if they would approve a zoning change that let him add three storeys and an extra floor, but what he built was a Jack the Ripper "museum." Read the rest

Woman busts husband smoking in Google Street View image

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After Donald Ryding, 58, suffered a heart attack, he told his wife Julie that he had quit smoking. He was proven a fibber though when Julie saw a Google Street View image of Donald sneaking a puff on their of their driveway in Merseyside, England. Read the rest

Latent doglizards of cheeseglopping pizza-ads

Take one Google Inceptionism neural-net system, which, when fed its own output over and over, begins to hallucinate dogish-lizardoids in random noise; add one supercut of cheese-porn pizza ads; stir thoroughly and strain. (via JWZ) Read the rest

WATCH: More DeepDream obsessions

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Since Cory posted about the Deep Dream image recognition algorithm last month (and Rob earlier today) it's inspired an explosion of iterations like Roelof Pieters' DeepDreamed Fear & Loathing in Las Vegas. Read the rest

July 4: Rumblefish claims to own US Navy rendition of "America the Beautiful"

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Adafruit Industries has been stripped of revenues from its Youtube channel after Rumblefish -- a notorious music-rights agency -- claimed to own the copyright on a public domain, taxpayer-funded rendition of "America the Beautiful." Read the rest

BBC's list of pages de-indexed through Europe's "right to be forgotten"

Under a crazy, ineffectual EU court ruling, people can petition Google and its rivals to de-index news articles from their European search-results. Read the rest

Chrome update turns browsers into covert listening tools

The default behavior of hotword, a new, black-box module in Chrome (and its free/open cousin, Chromium) causes it to silently switch on your computer's microphone and send whatever it hears to Google. Read the rest

Teaching image-recognition algorithms to produce nightmarish hellscapes

In "Inceptionism," scientists at Google Research describe their work training neural nets with sets of images, then tweaking the "layers" of neural net nodes to produce weird outcomes. Read the rest

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