The new logo, announced yesterday, is undoubtedly more pleasant and contemporary than the old one. Margaret Rhodes writes that the company wants you to think that it is your go-everywhere friend.
Google needs to be able to transform its brand at will, because its canon of products is expanding rapidly. It’s not just that users now engage with the company on a “constellation of devices,” as the authors of the logo announcement page put it. As we saw at the I/O developer conference, Google is pushing to seamlessly guide users from one product to the next, with things like Google Now on Tap and voice search as the connective tissue that will bring it all together. For that to work, Google needs a crisp visual system. The new design helps, Clinton says, because the typeface is based largely on circles.
Glenn Fleishman writes that these simple scalable logos are simply bland.
At first glance, it seemed exceedingly bland to me; the longer I look at it and a new font that's related, the more I think they made a series of good choices. It's still bland, but it's a well-thought-out bland that makes sense for their company.
Former Google diversity officer Mark Palmer-Edgecumbe promised the Tower Hamlets council "the first women’s museum in the UK" if they would approve a zoning change that let him add three storeys and an extra floor, but what he built was a Jack the Ripper "museum." Read the rest
After Donald Ryding, 58, suffered a heart attack, he told his wife Julie that he had quit smoking. He was proven a fibber though when Julie saw a Google Street View image of Donald sneaking a puff on their of their driveway in Merseyside, England. Read the rest
Adafruit Industries has been stripped of revenues from its Youtube channel after Rumblefish -- a notorious music-rights agency -- claimed to own the copyright on a public domain, taxpayer-funded rendition of "America the Beautiful." Read the rest
Under a crazy, ineffectual EU court ruling, people can petition Google and its rivals to de-index news articles from their European search-results. Read the rest
The default behavior of hotword, a new, black-box module in Chrome (and its free/open cousin, Chromium) causes it to silently switch on your computer's microphone and send whatever it hears to Google. Read the rest
In "Inceptionism," scientists at Google Research describe their work training neural nets with sets of images, then tweaking the "layers" of neural net nodes to produce weird outcomes. Read the rest