What a dead fish can teach you about neuroscience and statistics

The methodology is straightforward. You take your subject and slide them into an fMRI machine, a humongous sleek, white ring, like a donut designed by Apple. Then you show the subject images of people engaging in social activities — shopping, talking, eating dinner. You flash 48 different photos in front of your subject's eyes, and ask them to figure out what emotions the people in the photos were probably feeling. All in all, it's a pretty basic neuroscience/psychology experiment. With one catch. The "subject" is a mature Atlantic salmon.

And it is dead. Read the rest