And you thought that second glass of wine before assembling your Scandinavian stick furniture might have been ill advised. In "Giancarlo and Nicole + LSD," a young couple drops tabs of acid, and 45 minutes later, attempts to assemble the rather complicated NORDLI cabinet from Ikea. Hilarity ensues.
This video, currently blazing its way through social media, is the brainchild of two creatives, Hunter Fine and Alex Taylor. It is the first in a series of videos they've dubbed Hikea.
In a second video posted to their site, test subject Keith chows down on a bag of 'shrooms and then gets to work on the MICKE desk. After over 5 1/2 hours, a pile of "extra" parts, and 12 skipped steps, he has something he can at least sit at. He didn't do much worse than when I try and build these pieces straight.
Taylor and Fine have plans for additional Hikea episodes. Catch them while you can, before Ikea's IP police sober them up. Read the rest
After seeing a picture of the Swedish royals in "folk costumes," she used four blue Ikea bags, one yellow one, and a Ikea Dvala bedsheet to replicate the costume -- she did a brilliant job. Read the rest
On last night's episode of The Simpsons, the couch gag was animator Michael Socha's excellent spoof of Ikea's instruction manuals.
Due to inactivity IKEA lost its trademark to a small Indonesian manufacturer of rattan furniture. Will people be confused by their Wickerdjammar? Rattanfoljer?
International Business Times reports:
PT Ratania Khatulistiwa registered its Ikea trademark in December 2013, where Ikea is an acronym for Intan Khatulistiwa Esa Abadi, Indonesian words referring to the rattan industry, according to the AP. The company took Ikea to court when its store outside Jakarta was still under construction, and won. Ikea appealed against the lower court ruling last year, but the Supreme Court also ruled against it, the AP reported, adding that the ruling was made in May last year, but only became public knowledge after it was published on the court’s website Thursday.Read the rest
A 31-year-old Aalborg resident was charged with vandalism after drawing "up to 30 penises" on the walls and fixtures of the Aalborg Ikea.
Once caught, the man denied that he was responsible for all the drawings, and that his curious crime was inspired by having seen someone else do it first.
“The man has admitted to being behind these drawings, but not as many as 30. He has no prior convictions and he has explained that he did it because he had seen similar drawings in IKEA. He has regretted his actions, but that doesn’t change the fact that he has still committed vandalism,” Poulsen said.
The BBC adds that a man is in police custody, but no motive has been established.
"We found a man and a woman who had knife injuries and who later died of their wounds," local police said in a statement. The motive of the attack was unclear.
A 35 year-old man was seriously injured, Swedish television reported.
"He was brought in from the site of the incident with life-threatening injuries," Lena Moren, head duty nurse at Vasteras hospital, told the SVT public broadcaster.
It's not just Ikeahackers: Ikea has gone all-out war on its web-fans. Read the rest
Andy writes, "For eight years, Jules' IKEAHackers site has published ways people have hacked their IKEA products. Hundreds of people have combined IKEA products in creative ways to create everything from desks to cat trees. When the fan site turned to a huge part-time job, Jules ran a few small advertisements. Now IKEA's attorneys have sent the site a Cease and Desist."
Ikea's C&D is, as a matter of law, steaming bullshit. There's no trademark violation here -- the use of Ikea's name is purely factual. The fact that money changes hands on Ikeahackers (which Ikea's lawyers seem most upset about) has no bearing on the trademark analysis. There is no chance of confusion or dilution from Ikeahackers' use of the mark. This is pure bullying, an attempt at censorship. I'm shocked to see that Jules has a lawyer who advised her to take such a terrible deal.
We've linked to Ikeahackers many times in the past.
Trademark law is surrounded by urban legends. Trademark does not create the legal right to stop people from making factual uses of a mark ("Ikeahackers" is a site for people who hack Ikea furniture). And while there is a very slim chance of trademarks being "genericized" through a failure to police, this risk is grossly overstated by trademark lawyers (quick, name three modern, active trademarks that have been genericized through a lack of policing), and in any event, you can get the same benefit from offering a royalty-free license as you get from threatening a lawsuit. Read the rest