I had a great time interviewing Doug Fine about his latest book: Too High to Fail: Cannabis and the New Green Economic Revolution.
Too High to Fail covers everything from a brief history of hemp to an insider’s perspective on a growing season in Mendocino County, where cannabis drives 80 percent of the economy (to the tune of $6 billion annually). Investigative journalist Doug Fine follows one plant from seed to patient in the first American county to fully legalize and regulate cannabis farming. He profiles an issue of critical importance to lawmakers, media pundits, and ordinary Americans -- whether or not they inhale. It’s a wild ride that includes swooping helicopters, college tuitions paid with cash, cannabis-friendly sheriffs, and never-before-gained access to the world of the emerging legitimate, taxpaying “ganjaprenneur.”
While researching the book, what did you learn about cannabis and the use of it that surprised you?
Probably the most surprising revelation to me after a year spent on the front lines of the Drug War is how ready Middle America is for the coming Drug Peace -- especially with regard to legalizing cannabis. One collective I researched, in Orange County, CA (yep, Nixon's stomping grounds) had seniors as the majority of membership. These were people for whom cannabis was not political. It was medicine that worked: for arthritis, glaucoma, appetite stimulation. Americans recently polled at 56% in favor of regulating cannabis like alcohol, up from 49% a year ago. So we could be close to the kind of mainstream tipping point that ended alcohol Prohibition. And that surprised me. The "Brains on Drugs" stigma is disappearing, even in the heartland.
Who stands to profit from keeping cannabis illegal, and who will profit if it is regulated like alcohol?
Well, I first off like to always impart a sort of Humility Preface before prognostication. We don't know exactly what the future may bring, but we do have a lot of history as an example. Prohibition breeds organized crime. That's who profits from the status quo, on the business side. With the regulation of cannabis like alcohol, I heard some of today's farmers worry that we'll get a few Coors type overlords. That may be, but when Jimmy Carter changed the brewing rules, the microbrewery age exploded, and the farmers I cover in Too High to Fail are confident that there will likewise always be room for the top shelf craft farmer, the way that there's always room for Sierra Nevada or New Belgium today. I agree with them: we're talking about a multibillion dollar industry that's already bigger than corn and wheat combined. Imagine the tax revenue! Another beneficiary of the coming Drug Peace era is the American people, in the form of energy independence: a USDA biologist told me that when it comes to cannabis as a biofuel source, “It’s magnitudes more productive than corn- or soy-based ethanol. But it’s not even on our blackboard because it’s a federal crime.” Thus were the farmers I followed practicing a kind of patriotic civil disobedience. One day they'll be teaching university courses to students dubious that their crop was ever really illegal.
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