Money was sent to Wingspan Arts, a non-profit that aims to expose diverse and young groups of people to the arts.
I'm in New York this week and today I dropped in on Boing Boing pal and co-curator of Boing Boing's Virgin America in-flight channel Joe Sabia. Joe's in the middle of directing a series of short musical thank you note videos for people who request them online as a promotional campaign for AT&T's Facebook fan page. They're short and sweet, but I was surprised by how much there is going on behind the scenes here.
These guys are making about 30 videos an hour, it's a pretty impressive production line. Netziens request a song through a form on AT&T's Facebook page, then the staff here reads through them all and writes them on whiteboards for the band to perform in the sound booth. The music is prepared in advance with a few different variations, and the lyrics are all ad libbed by UCB comedians. Immediately afterwards, the videos are edited together and uploaded to YouTube. There are about forty people in the whole production line. Yesterday they made about two hundred videos, and today they'll probably make three hundred more. Silly songs are serious business!
This is the second video in Mama Hope's "Stop the Pity. Unlock the Potential" campaign. This video campaign is about telling the story of connection instead of contrast and potential instead of poverty. Directed by Joe Sabia and Bryce Yukio Adolphson. Shot and Edited by Bryce Yukio Adolphson. Sound Mix by Matt McCorkle. Produced by Nyla Rodgers.
Frequent fliers on Virgin America who watch our in-flight Boing Boing television channel on the airline, and regular readers of this blog, will also recall another great video Joe Sabia did with Mama Hope: "Alex Teaches Commando." If you missed it before, you need to watch it now. Read the rest