How to turn a PR nightmare into a dream

Ever since the Keystone XL Pipeline (originally slated to transport Tar Sand bitumen from Alberta to Nebraska) was stalled, the attention on finding a new delivery route for this tar sand oil has focused around my own neck of the woods, British Columbia. And it seems like every time I open the paper, there's some new story about big oil PR shenanigans [1, 2, 3, 4, 5, 6]. All of this, of course, makes you wonder what a big oil PR session actually entails, and whether a memo like the fictitious one below (a.k.a. me having a little fun), is not so far from the truth... Read the rest