Mozilla announced its new ＢＲＡＮＤ ＩＤＥＮＴＩＴＹ today. There it is above. Reception has not been kind. But is it ever? Its nerdliness (:// indeed!) is being held responsible for the inelegance of the logotype, but it's the best thing about it.
I know it's easy to toss off "how I woulda done it" logo designs, but I think a little subtlety could have worked wonders. Something like the following, perhaps? Making the :// live within the flow of the type...
Logos from Hell is death metal illustrator/designer Mark Riddick's massive compendium of heavy metal band logos that he's gathered from across the globe. These are the sigils printed on foreboding LP jackets, scratched into school desks, scribbled onto notebooks, and inked into hesher arms the world over. From Wired:
As metal evolved into myriad subgenres, each more extreme than the last, wordmarks and branding evolved in step. “Logos just tend to get more and more extreme and as you branch out,” says Riddick. It’s reached the point that you can almost determine the style of music from the typography. Indeed, there might be no better example of typography’s multi-sensorial nature than extreme metal logos. Thrash metal bands like Metallica, Slayer, and Overkill adopted logos with straight, sharp edges to reflect the tight and controlled nature of the music. Death metal bands—which tend to focus on subjects like violence, religion, horror, and, yes, death—tend to incorporate those themes into logos that feature things like dripping blood, organs, severed limbs and skulls. The logos associated with black metal, which has its roots in deeply anti-Christian views, the occult and paganism, often are ornate, symmetrical, and derived from art nouveau’s swirling, rounded forms.
This person has three problems with the new Uber logo. The first problem ("It can be recreated in under one minute using three of the standard shape tools) does not bother me. I actually think that's cool. But the uncentered square and the overhanging line really do suck! Read the rest
Christian Kirchesch put together a cracking set of logos as used by musicians, pirates, demo writers and other e'erdowells of the Commodore Amiga's hardcore coding scene.
Read the rest
Originally this was supposed to be an article about the Top 20 Logos from Commodore Amiga. It ended up with 159. The more I digged into it, the more precious gems I fount. Graphics I hadn't seen for decades, straying around in .ADF- and .DMS-images somewhere on the Internet, forgotten by most people. Some of these Logos go even back to 1988 (Tristar, Unit A, World of Wonders).
Over at Display, Graphic designer Richard Danne tells the story of the fantastic "worm" logo he and partner Bruce Blackburn created for NASA in 1974. It was used for almost twenty years until the NASA administrator Dan Goldin unfortunately reinstated the previous "meatball" logo, developed in 1959. Read the rest
UCLA psychology professor Alan Castel ran an experiment where more than 100 students drew the Apple logo from memory, and the results were surprisingly terrible. Why? Read the rest