UCLA psychology professor Alan Castel ran an experiment where more than 100 students drew the Apple logo from memory, and the results were surprisingly terrible. Why?
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offers a surprisingly focused collection, as useful to artists as it is nostalgic to browse through. It could use filtering tools: say, if one wanted to show just those from Pysgnosis
Over at Tenth Letter of the Alphabet, a fascinating history of the Star Wars logo. Above left, a decal created during the film's pre-production, to be used on film cans and other early materials. "This was how we first pictured Han Solo," production designer and artist Ralph McQuarrie explained in The Star Wars Scrapbook: The Essential Collection
. "It could be a sort of Luke character, but I think it’s more like Han. Anyway, George decided that Han Solo should be a more relaxed character, and his costume was changed. But this decal was designed before the change.” Above right, the early corporate letterhead after "The" was dropped. The lettering, based on the Precis
font, was by concept artist and SFX tech Joe Johnston. "Anatomy of a Logo: Star Wars