Boing Boing 

The design story of NASA's "worm" logo, sadly retired

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Over at Display, Graphic designer Richard Danne tells the story of the fantastic "worm" logo he and partner Bruce Blackburn created for NASA in 1974. It was used for almost twenty years until the NASA administrator Dan Goldin unfortunately reinstated the previous "meatball" logo, developed in 1959.

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Why we can't remember ubiquitous logos, even Apple's

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UCLA psychology professor Alan Castel ran an experiment where more than 100 students drew the Apple logo from memory, and the results were surprisingly terrible. Why?

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Classic game logos tumblr

gamelogos.tumblr.com offers a surprisingly focused collection, as useful to artists as it is nostalgic to browse through. It could use filtering tools: say, if one wanted to show just those from Pysgnosis or Nintendo.

Star Wars logo history

StarwwwlogoOver at Tenth Letter of the Alphabet, a fascinating history of the Star Wars logo. Above left, a decal created during the film's pre-production, to be used on film cans and other early materials. "This was how we first pictured Han Solo," production designer and artist Ralph McQuarrie explained in The Star Wars Scrapbook: The Essential Collection. "It could be a sort of Luke character, but I think it’s more like Han. Anyway, George decided that Han Solo should be a more relaxed character, and his costume was changed. But this decal was designed before the change.” Above right, the early corporate letterhead after "The" was dropped. The lettering, based on the Precis font, was by concept artist and SFX tech Joe Johnston. "Anatomy of a Logo: Star Wars"