(Photo: Joseph Kony, via Reuters)
On his personal blog, Marc DuBois of Médecins Sans Frontières (MSF, Doctors without Borders) writes about the impact of the viral Kony 2012 campaign on the work of long-established humanitarian efforts in Africa.
"Most madmen love the idea of fame, so Joseph Kony’s wet dream just came true," writes DuBois.
Many aid workers are simultaneously offended by the project and jealous of its unprecedented reach. At the time of this blog post, the promotional video for Invisible Children's fundraising/"awareness" campaign about the fugitive African rebel leader has exceeded 70 million views, making it the fastest-growing viral video in internet history.
Snip from DuBois' blog post:
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So why, really, are we aid insiders so bothered? It’s the big green monster. Is there another charity whose message has captivated so many so fast? About six months ago, my niece “Lisa” in Chicago excitedly asked me to contribute to Invisible Children. At the time, I’d never heard of it. I poked around. I can’t say I was taken by the cause, but I couldn’t help feeling envious of IC’s having so effectively reached Lisa, usually more interested in dance and boys. These young upstarts at IC are the next big thing. And we aren’t.
Why? Well, for one, they have a simple message that people grasp. For another, good looks. More importantly, Invisible Children has discovered what the entertainment industry figured out a decade ago. It’s not about us old timers. It’s not people who read the Philip Roth or contribute conscientiously to their pension fund.