Bompas and Parr are a London-based "food-nerd" studio that makes weird and amazing foodstuffs, including an edible fireworks display for New Years Eve that showered revelers with strawberry smoke, peach-flavored snow, orange bubbles and banana confetti. In a fascinating profile in Wired, they reveal something of their methodology and their portfolio, which sounds delicious and ambitious.
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Officemax sent junkmail to Mike Seay at his address in Lindenhurst, IL, with the notation "Daughter Killed In Car Crash" under his name. Seay's 17 year old daughter was killed in a crash last year. Officemax says it bought Seay's name from a marketing company, and implies that the company had made the notation in its list. It's not clear what marketing purpose this information was intended for (is there a sub-list for "bereaved parents" that's rented out to grief counselors looking for business?) or whether this was a one-off in a data-entry department.
Seay is understandably very upset. The Officemax call-center person he spoke to refused to believe him, as did an official spokesdroid. He's seeking an apology from Officemax's CEO.
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Funny viral video of a scary prank in NYC promoting the new horror film Devil's Due. (Thanks, Kelly Sparks!)
Anjin Anhut's concise explanation of why gender representation sucks in games and geeky movies (see this and especially this) sounds solid -- if depressingly entrenched -- to me. Anhut's thesis is that entrenched sexism created a situation in which marketing was tilted towards men, and then market research showed that men were the majority consumers of geek culture (surprise, surprise), which led to an even greater male bias in marketing, and more research showing that men were the major customers for games and geeky movies -- lather, rinse, repeat. It's a disheartening tale of how gender bias emerges naturally out of a series of "rational" commercial decisions that reinforce their own flawed logic at each turn.
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I had the above-reproduced SMS exchange with a bot from my horrible mobile phone carrier, Orange UK (now called "EE" after the high-pitched noise my incipient aneurysm makes whenever I have to deal with them, and because vowels) today. They have "good news" -- I have been subscribed to "special offers" from "great brands" via SMS. And I can opt out. Except, surprise, it takes three weeks to process these opt-outs.
Not sure what I should do apropos of any "great brands" who pay Orange to spam me in the runup to Christmas: maybe just name-and-shame them here? Any other ideas?
Mark "Copyranter" Duffy asks "Why are so many Social Media Managers dipshits?"
Today, many of the social media managers at large and important companies are, by contrast, not very smart ad men. To say that they regularly underestimate their customers’ intelligence would be a great understatement. They seem to believe their customers have the brain power of a baked potato. I’ve collected eight recent social media posts by large companies. Most of these updates are from the last month. To try to pick the abjectly stupidest one would not be easy. You can go ahead and give it a try, though.
Pap smears — the pre-cancer-screening that most women get annually when they visit a gynecologist — should only cost about $20 or $30, writes Dr. Cheryl Bettigole in The New England Journal of Medicine. So, why then, are more women (and/or their insurance companies) paying much, much more
— sometimes upwards of $1000? A big part of the problem is add-on tests — extra screenings that haven't been shown to make women healthier, but do add a lot to the cost of an annual exam. Turns out, medical laboratories have started marketing these pap+ tests, using some of the same techniques pharmaceutical companies have long used to sell more expensive treatments to doctors. — Maggie
sez, "Nomorobo recently won the FTC's contest for best anti-robocall invention
. It uses a feature of the phone system that's already mostly in place which lets the Nomorobo device get the call at the same time as you do, checks the calling number against certain spam signatures (e.g. calling blocks of numbers sequentially) and auto-disconnects the robocaller before your phone even can ring.
Anyone who claims you can't do interesting things purely with phone call metadata has not thought about the problem long enough."
Armed with a cheap laptop and a pre-paid debit card, Alex Kaufman figures out what happens when you actually buy something from on one of those “One Weird Trick” ads.
[Slate] — Rob
Neuromarketing is one of those ideas that might best be classified as "important and creepy, if true,"
writes Matt Wall at Slate. Fortunately for us, there's not really much evidence that marketing professionals can use fMRI data (or any other neuroscience tools) to manipulate us into buying stuff. Nor can they get unique glimpses of our subconscious desires. In the end, there's not much neuro happening in this mini-industry, but there is a lot of marketing. — Maggie
Jalopnik's Jason Torchinsky discovered an 1833 letter to Mechanic's Magazine in which one "Junius Redivivius" spends two highly entertaining pages debunking the elaborate claims made by Dr. Church's Burmingham Steam Carriage Company about its forthcoming wares.
If that drawing be a correct representation of the vehicle constructed by Dr.Church, it is in itself conclusive evidence of his utter unfitness for the purpose of promoting steam locomotion... the thing looks like a car of Juggernaut, intended to be moved only under the influence of a strong internal excitement, rather than a vehicle intended for the purposes of everyday utility. It looks like a mountain, and a mountain scarcely to be moved. If there is one form of carriage more liable to overset than another, it is that of three wheels in a triangle...
...In the drawing all the wheels are of one size, and "Impartial" states them to be eight feet in diameter. Thus, the heads of the outside passengers, who are so comfortably and leisurely seated on stick chairs or benches on the roof, must be some four-and-twenty feet from the roadway... I fear the pedestrians would outstrip them in speed... and ask, as they pass 'what the temperature may be at that height?'
As Torchinsky notes, Redivivius was right, "Church's lumbering steam-beast did not, in fact, run as planned, and later reports suggest it only made one trial run, in 1835, for three miles before becoming damaged while making a turn."
This 1833 Letter Is The Very First Instance Of Calling Bullshit On An Automaker
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McDonald's Chicken McNuggets aren't just weirdly-shaped forms of "white boneless chicken, water, food starch-modified, salt, seasoning [autolyzed yeast extract, salt, wheat starch, natural flavoring (botanical source), safflower oil, dextrose, citric acid], sodium phosphates, natural flavor (botanical source), water, enriched flour (bleached wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), yellow corn flour, bleached wheat flour, food starch-modified, salt, leavening (baking soda, sodium acid pyrophosphate, sodium aluminum phosphate, monocalcium phosphate, calcium lactate), spices, wheat starch, dextrose, and corn starch." The shapes actually have official names: ball, bone, bell, and boot. And if you're in Canada, the "bone" is officially a "bow-tie." McDonald's paid for Business Insider to visit their corporate headquarters where they learned all about the McNugget experience from the McDonald's (Mc)Sensory Team." (Business Insider)
The Weather Channel posted an internal marketing pitch, I mean feature article, about why they've deemed themselves the official naming entity for big winter storms. From the article:
During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation…
This is an ambitious project. However, the benefits will be significant. Naming winter storms will raise the awareness of the public, which will lead to more pro-active efforts to plan ahead, resulting in less impact and inconvenience overall…
Finally, it might even be fun and entertaining and that in itself should breed interest from our viewing public and our digital users.
"Why The Weather Channel is Naming Winter Storms
" (Thanks, Gil Kaufman!)
Ray sez, "I was looking for teat cups to build a simple hand vacuum pump milking machine for our new pet goat. And I found this website for milking machine teat cup liners, with the associated disco dancing promotional video.
ClassicPro - Silicone Liners
The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers".
The Data-Driven Marketing Institute will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.
Isn't it a bit old-school to found scientific-sounding "institutes" to trick people into liking stuff that's bad for them? Very Big Tobacco.