Bruce Sterling's "An Essay on the New Aesthetic," is a dense, difficult, exciting critical look at the New Aesthetic, a kind of art movement centered in my neighbourhood in east London ("If you wanted a creative movement whose logo is a Predator supported by glossy, multicolored toy balloons, London would be its natural launchpad."). Sterling was set afire by a panel at SXSW this year, and hammered out this essay in response. It's part critique, part mash-note, and makes larger points about our relationship to machines and the aesthetics of their output ("an eruption of the digital into the physical").
Look at those images objectively. Scarcely one of the real things in there would have made any sense to anyone in 1982, or even in 1992. People of those times would not have known what they were seeing with those New Aesthetic images. It’s the news, and it’s the truth.
Next, the New Aesthetic is culturally agnostic. Most anybody with a net connection ought to be able to see the New Aesthetic transpiring in real time. It is British in origin (more specifically, it’s part and parcel of region of London seething with creative atelier “tech houses”). However, it exists wherever there is satellite surveillance, locative mapping, smartphone photos, wifi coverage and Photoshop.
The New Aesthetic is comprehensible. It’s easier to perceive than, for instance, the “surrealism” of a fur-covered teacup. Your Mom could get it. It’s funny. It’s pop. It’s transgressive and punk. Parts of it are cute.
It’s also deep. If you want to get into arcane matters such as interaction design, computational aesthetics, covert surveillance, military tech, there’s a lot of room for that activity in the New Aesthetic. The New Aesthetic carries a severe, involved air of Pynchonian erudition.
It’s contemporary. It’s temporal rather than atemporal. Atemporality is all about cerebral, postulated, time-refuting design-fictions. Atemporality is for Zenlike gray-eminence historian-futurist types. The New Aesthetic is very hands-on, immediate, grainy and evidence-based. Its core is a catalogue of visible glitches in the here-and-now, for the here and for the now.
It requires close attention. If you want to engage with the New Aesthetic, then you must become involved with some contemporary, fast-moving technical phenomena. The New Aesthetic is inherently modish because it is ferociously attached to modish, passing objects and services that have short shelf-lives. There is no steampunk New Aesthetic and no remote-future New Aesthetic. The New Aesthetic has no hyphen-post, hyphen-neo or hyphen-retro. They don’t go there, because that’s not what they want.
The New Aesthetic is constructive. Most New Aesthetic icons carry a subtext about getting excited and making something similar. The New Aesthetic doesn’t look, act, or feel postmodern. It’s not deconstructively analytical of a bourgeois order that’s been dead quite a while now. It’s built by and for working creatives.
An Essay on the New Aesthetic
(Image: Sander Veenhof)