Richard Wiseman is the professor of Public Understanding of Psychology at the UK's University of Hertfordshire. He's the author of several books, including Paranormality: Why We See What Isn't There, was about the psychology of so-called supernatural experiences. His previous book, 59 Seconds: Change Your Life In Under A Minute, draws from the psychology of persuasion to present a series of (oft-counterintuitive) techniques and life hacks to improve memory, negotiate better, reduce stress, etc. It's a self-help book based on entertaining and fascinating scientific research. Above is one of many videos from Wiseman's fun "In 59 Seconds" YouTube channel.