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	<title>Boing Boing &#187; pricing</title>
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		<title>Self-published automation book is out, at a researched&#160;price</title>
		<link>http://boingboing.net/2012/07/09/self-published-automation-book.html</link>
		<comments>http://boingboing.net/2012/07/09/self-published-automation-book.html#comments</comments>
		<pubDate>Mon, 09 Jul 2012 22:39:46 +0000</pubDate>
		<dc:creator>Cory Doctorow</dc:creator>
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		<description><![CDATA[John, a lighting/show automation guy, has written a new edition of Show Networks and Control Systems, a book about networking for automation techs. He sez, "Back in January, Cory re-posted my analysis of the reader survey I used to determine the price and title of my newly self-published book. Self publishing has been a fascinating [...]]]></description>
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<img src="http://craphound.com/images/BookSurveyFormat.png.jpg" class="bordered" align="right"><br clear="all">
<img src="http://craphound.com/images/ShowNetworksAndControlCover.jpg" class="bordered" align="right">
John, a lighting/show automation guy, has written a new edition of <em>Show Networks and Control Systems</em></a>, a book about networking for automation techs. 
<p>
He sez, "Back in January, Cory re-posted my <a href="http://boingboing.net/2012/01/14/investigating-reader-preferenc.html">analysis of the reader survey I used to determine the price and title of my newly self-published book.</a> Self publishing has been a fascinating process, and the survey actually led me to price the book higher ($50) than I had originally thought was feasible. That's $8 less than my publisher was charging, but high enough to give me discounting flexibility.  
<p>
"For example, I'm running a contest on my website this week (link provided) to give away a copy to the reader who can come closest to guessing the number of times I use the word 'Ethernet' in the book. Every one who enters gets a discount code for $5 off the book.

The other cool thing about self publishing is that once I've recouped my costs (copy editor, cover designer, graphics assistant, ISBN and Library of Congress numbers) I can reconsider  the price."
<p>
<a href="http://www.controlgeek.net/blog/2012/7/9/show-networks-and-control-systems-book-now-available-win-a-f.html">Show Networks and Control Systems Book Now Available! Win a Free Copy! </a>

(<i>Thanks, <a href="http://www.controlgeek.net/">John</a>!</i>)
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