Joshua Lifton is one of the founders of Crowd Supply, a company that crowdfunds around products. They take a very different approach to preparation, funding, and follow-up than Kickstarter. Kickstarter just announced that it had crossed $1bn in pledges in its five-year lifetime. Of that, it's disbursed nearly $850m. It's on track to facilitate perhaps half a billion in 2014 alone.

The name Kickstarter may be used interchangeably with the term crowdfunding, and it is the 800 lb. gorilla in the space. (Watch out for the shipping charges on that gorilla, especially internationally.) But in its wake, hundreds of millions of dollars are being raised from all sorts of other sites which fill in important aspects of ecosystem, and Crowd Supply is one of them.

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