Online retail giant Amazon just launched a marketplace for handcrafted goods: Handmade at Amazon. It's “an arts-and-crafts bazaar online that squarely takes aim at a niche but growing market dominated by the Brooklyn-based Etsy,” as the New York Times puts it.
Handmade at Amazon went live early Thursday more than 80,000 items from roughly 5,000 sellers in 60 countries around the world. They're launching with only 6 categories — home, jewelry, artwork, stationery and party supplies, kitchen and dining, and baby.
Crafters can sell their crocheted pants or 3D-printed succulent cozies on the new Amazon marketplace, just as they've been able to for years at Etsy, a $2bn-a-year business .
Amazon's business is a lot bigger: $75 billion in annual sales. And Amazon's is growing, while Etsy appears to be challenged. One recent change at Etsy that allowed sellers to outsource their production to others is seen by many as a move away from its maker/seller roots.
Amazon, on the other hand, promises “Genuinely Handmade.” In the launch announcement, Amazon emphasizes that everything will be “crafted and sold directly from artisans.”
“We only approve artisans whose products are handcrafted,” said Amazon in a statement. “We are factory-free.”
Them's fighting words. Is this the end of Etsy as we know it? I hope not, I love Etsy.
Here's the full Amazon press release. And here's a snip from the Times story:
Read the rest
Amazon will start out with six categories — home, jewelry, artwork, stationery and party supplies, kitchen and dining, and baby — Mr.