Ambergris in Morecambe, England. [BBC]
A man from Morecambe believes his dog has found a rare piece of whale vomit while walking on the beach. ... Mr Wilman said: "When I picked it up and smelled it I put it back down again and I thought 'urgh'.
Pizza Hut Canada produced a limited-edition perfume. Apparently, Eau de Pizza Hut has "“top notes of freshly baked, hand-tossed dough." I guess it beats smelling like pepperoni or anchovies. (TODAY, via NextDraft)
Expect America's malls to soon become orange-scented. A new study by Washington State University researchers suggests that "simple scents" -- they tested orange -- can stimulate a bump in retail sales. This is compared to no smell or "complex scents" like an orange-basil-green tea blend used in this study. From WSU:
The researchers say the (simple) scent is more easily processed, freeing the customer’s mind to focus on shopping. But when that "bandwidth” is unavailable customers don’t perform cognitive tasks as effectively, says (Eric) Spangenberg, (dean of the College of Business)...
"WSU researchers tie simple scent to increased retail sales