In 1915, Swedish glass blower Alexander Samuelson designed the iconic Coca-Cola bottle. The form was inspired by the cocoa bean, while integrating the grooves in the glass apparently made it possible to patent the bottle design. Back then, it was referred to as the “hobbleskirt” bottle due to its similarity to a style of skirt worn at the time. Then in the 1920s, a magazine referred to it as the "Mae West" after the actress's figure.
"The Coca-Cola Bottle: Lasting Design" (Juxtapoz)
"The Story of the Coca-Cola Bottle" (Coca-Cola)
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At the NYT, Michael M. Grynbaum reports on Mayor Michael Bloomberg's plan to abolish sales of large bottles or cups of soda outside of grocery stores.
The proposed ban would affect virtually the entire menu of popular sugary drinks found in delis, fast-food franchises and even sports arenas, from energy drinks to pre-sweetened iced teas. The sale of any cup or bottle of sweetened drink larger than 16 fluid ounces — about the size of a medium coffee, and smaller than a common soda bottle — would be prohibited under the first-in-the-nation plan, which could take effect as soon as next March.
Presumably, refills and the purchase of multiple smaller sodas will also be banned, in order to demonstrate that this isn't empty hot air that just happens to increase the price- and profitability-by-volume of soda. Read the rest