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Now this is how you do multimedia.
At The New York Times, John Branch tells the amazing, terrifying story of 16 backcountry skiers and snowboarders caught in an avalanche in the Cascade mountains in February 2012. The article, by itself, is a must-read. But you should also take a look at the absolutely fantastic way that Branch and his editors put the online medium to good use — embedding interactive maps, photos that move like something out of Harry Potter, and more standard videos into a lovely, fluid design.
Alissa Walker, who pointed me toward this piece, said that she felt cold just reading it. And you really do get that feeling. All the elements of Branch's article are brought together in a way that enhances the urgency and amplifies your sense of experiencing somebody else's story. It's really, really, really fantastic.
Meanwhile, it's still flooding in Thailand. And, after three months of this, the Thai people have been forced to get creative.
Thai Flood Hacks is a Tumblr that feels like a pean to human ingenuity. Here, you will find boats made out of old water bottles. Homemade jet skis. Raised walkways built from shopping carts. Guys just out walking around on stilts. It's amazing. Thai Happy Mutants have pulled off some awe-inspiring instant solutions that allow them to get on with their lives in the middle of an infrastructure-crippling natural disaster.