Ichiroya Kimono Flea Market is a company that sells vintage and new kimonos. I don't own any kimonos, and I don't expect to ever buy one. But I do subscribe to Ichiroya's email newsletter. Why? Because it's hands-down the best corporate communique I've ever had the pleasure of reading.
Honest, earnest, and unfiltered, the newsletter is written by Ichiro & Yuka Wada, who own and operate Ichiroya out of Osaka, Japan. The newsletters are not really about the company, per se. Sure, they discuss kimonos sometimes. But they're really more just a weekly personal letter from Japan. They're about life. And they're a pleasure to read, even when the life they're recording is incredibly sad.
I was turned onto the Ichiroya newsletters last month by science writer Shar Levine, who has been reading them for years. After the earthquake and tsunami struck Japan a year ago—and through the fear and madness that's followed the Fukushima nuclear meltdowns—Shar told me that the Ichiroya newsletters have been a powerful testament to how these disasters impacted the lives of everyday Japanese.
There are archives of some of the newsletters online. Unfortunately, I wasn't able to find an archive that contained the letters written since March 11, 2011. However, when I got the Ichiroya newsletter today, I knew I needed to share it with you. The entire thing is posted below the cut. It tells a story of terrible sadness, strength, and rebirth that needs to be read.
Read the rest