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Loaded terms: How a Pittsburgh artist beat the most bogus trademark in drinking game history

Cheers to Ali Spagnola, who spent three years and $30,000 to invalidate a bogus trademark awarded on a popular—and decades-old—drinking game.

American intellectual property law is enough to drive one to drink.

Just ask Pittsburgh musician and artist Ali Spagnola, who emerged victorious earlier this year after what has to be one of the weirdest trademark battles in recent history. Spagnola spent three years and $30,000 of her own money to correct an error by the US Patent and Trademark Office (USPTO). It’s an example of a larger problem, where people who create and curate for kicks run afoul of those willing to abuse the trademark system to shut down our fun.

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Today in Facebook

Meanwhile, at Ars Technica, John Brodkin has two stories about Facebook:

Facebook says it may sue employers who demand job applicants' passwords: "We’ll take action to protect the privacy and security of our users, whether by engaging policymakers or, where appropriate, by initiating legal action, including by shutting down applications that abuse their privileges."

Bravo!

Facebook is trying to expand its trademark rights over the word "book" by adding the claim to a newly revised version of its "Statement of Rights and Responsibilities," the agreement all users implicitly consent to by using or accessing Facebook.

Hiss!

Louis Vuitton threatens law school over parody poster

Louis Vuitton is well-known for its abusive trademark enforcement, but its latest legal adventure is unbelievable. The luxury goods company threatened the University of Pennsylvania Law School after a student group parodied the LV monogram on a poster for a trademark law symposium.

"This egregious action is not only a serious willful infringement and knowingly dilutes the LV Trademarks, but also may mislead others into thinking this type of unlawful activity is somehow 'legal' or constitutes 'fair use' because the Penn Intellectual Property Group is sponsoring a seminar on fashion law and 'must be experts'," wrote LV lawyer Michael Pantalony in a cease and desist letter. "I would have thought the Penn Intellectual Property Group, and its faculty advisors, would understand the basics of intellectual property law."

The poster, titled "Fashion Law", takes the distinctive LV monogram and replaces its iconography with copyright and trademark symbols. The symposium takes place March 20 in Philadelphia.

In a reply to Pantalony, the University's general counsel denied that the poster infringed LV's trademarks, describing the laws that establish the public right to parody—especially for noncommercial and educational purposes. He also invited Pantalony to attend the symposium so that he may learn more about intellectual property.

Don't Upset the Intellectual Property Fashion Police [Freedom to Tinker]

Keep Calm and Carry On Filing Trademarks

At The Awl, Maria Bustillos authored an excellent feature about the Keep Calm and Carry On poster, which became a huge hit 60 years after it was first printed by the British government. An entrepreneur recently obtained a trademark on the phrase and is already firing papers at competitors, even those who popularized the vanishingly rare poster before he did. Rob