Epic Sky is a new fashion brand and Web site launching today that's all about empowering young teen and tween girls! Rather than just trying to guess what young people want in clothes, Epic Sky is working with hypertalented teenage designers to develop the collections and a wide network of teens and tweens to vet the products and contribute content to the site, from DIY projects to photos to op/eds. Monika Rose and Marian Kwon founded the company last year and my wife Kelly Sparks joined in January as design director! I've never seen Kelly more energized by a brand's vision and the creativity of all the people involved, especially her teenage collaborators. Congratulations to everyone at Epic Sky! From the Epic Sky site:
We believe in supporting girls and encouraging them to share their voices. We invite girls everywhere to participate in building this platform with us; a next generation brand crafted to share girl experiences and empower girls all over the world.
Moreover, we work with teens to create the clothes they love, and invite them to have a say in what they want. We work with girl designers to develop collections that we manufacture and sell on the site. In addition, we sell on-trend fashion essentials approved by our advisory board of 50 teens + tweens.
We bring it all together here at our one-of-a-kind online destination where girls can shop, read, get inspired, and experience a community which values their stories and passions.
Epic Sky bathing suit designs by Antje Worring, 17:
Meet Epic Sky jewelry designer Ellie Toole, 16: