Mesmerizing Rube-Goldberg Honda ad Cory Doctorow 11:46 am Sun, Apr 6, 2003 The new Honda ads feature a brilliant Rube-Goldberg machine made out of Honda parts, an hypnotic game of Mousetrap in which fragments of automobile pivot, twist, bump and squirt a long chain-reaction that is totally mesmerizing. LinkDiscuss (Thanks, Joe!)