Gum-posters featuring celebrity faces are appearing in London, and locals are encouraged to dispose of their wads by sticking them up, rather than dropping them underfoot.
Londoners are being urged to stick their chewing gum on celebrity posters rather than dropping it on the streets.
Ealing Council hopes posters featuring Shane Richie, Jordan and Peter Andre among others will prove a more tempting target in Acton, west London.
Posters have removable sheets which will be changed six days a week to stop the gum building up…
It is estimated that UK local authorities spend £150m a year tackling the problem.
(via Ben Hammersley)