Moment of P. Diddy / Marshall McLuhan zen

Señor Sean John, accepting "Best Ringtone of The Year" award at CTIA:

Most of you are familiar with the book "Understanding Media" by Marshall McLuhan. It sometimes comes as a shock to be reminded that in operational and practical terms, the medium is the message. He was right. So if content is king, but you don't just want king. You want king-kong content.

Link (Thank, Chris Baker)