I think he should have started a video blog, instead. I'd subscribe to his RSS feed. I think he'd have no trouble attracting many times more visitors in that medium.
Eisner interviewed former Imagineering head and Applied Minds cofounder Bran Ferren during Tuesday's debut — that's really interesting stuff, IMO. I might not stop my life to sit in front of a tv set at 6/9PM on a Tuesday night to watch the show every week, but I wouldn't miss a download. Link to Reuters article.
Also, CNBC effectively has no web presence. CNBC.com redirects to moneycentral.msn.com, which doesn't include any teaser content for network shows. I can't find any online promotion for Eisner's show (or others) anywhere, period. <shrugs>.. Okay, here's the recently-launched CNBC site — it's pretty thin, though. With such vast resources of financial data through MSN at their disposal, I don't understand why this isn't a lot more content-rich. Image: screengrab from video at MSNBC.com.