Warner band's site made up of auto-fetched fan pix, video, audio

Warner Music has launched a sweet fan-promo for the band headautomatica — fans create or find media (text, audio, video) about the band and post and tag it, and the headautomatica site pulls it in, where other fans can vote on it. Fans who tag high-rated material get prizes. The cool thing here is that it's an automated system that automatically pulls in fan stuff from blogs, YouTube, Flickr and so on, letting fans essentially populate the band's site without strong oversight or intervention from the label.


(via Black Rim Glasses)