Advertising TV shows on supermarket eggs

CBS will laser-etch ads for its programs on 35 million eggshells in the coming TV season — the slogans will bear goody, egg-related puns, like "CSI: Crack the Case on CBS." The company that does the etching promises future advertising inventory that's targeted to precise ZIP-codes, and they print serial numbers on each egg that can be looked up online for more information.


(Thanks, Jim!)