Jason sez, "I run a culture blog about Second Life called 'In The Grid,' and just got done interviewing a fascinating science-fiction novelist named JC Hutchins. A grassroots podcaster who has 10,000 people now listening to each chapter, Hutchins recently decided to hold a book release party within the virtual universe there; and not only that, but one of his fans even built a series of key sets from the novel in which to hold the party, and even special avatars of each character that fans can wear throughout the event."
(Thanks, Jason!)