Jeremy sez, "Penguin has released six classic titles with pure white, art-quality covers for people to design their own book jackets. Titles include The Picture of Dorian Gray,Magic Tales from the Brothers Grimm and Emma."
In essence, we've started a new series because if the first six work we'll publish more. The series was named My Penguin by our rather marvellous Creative Director, who came up with the name after about two minutes. The tag line is 'Books by the Greats, Covers by You', and throughout the rush to design the (back) covers, get the right paper, and tell people about them, we've had a really great time. The covers are art-quality paper, and from internal Penguin efforts we know that they hold ink, paint, pencil and glue (see the first efforts here). Each one comes shrink-wrapped so the paper doesn't get dirty, and I hope people might give them as gifts. They're went round Penguin earlier in the week and we've starting an online gallery that will launch with staff efforts at the end of November (no doubt we'll talk about this here). All of the books talk about the gallery on the back cover, because we want anyone and everyone to send in pictures of their own covers so we can put them up too.