Joi Ito on WoW's project management lessons

Joi Ito's talk at the 23rd Chaos Communications Congress in Berlin last week aimed to explain his obsession with World of Warcraft and MMOs in general. I saw Joi give a version of this talk once before — he's basically working on the idea that these tools are an amazing way to learn leadership, teamwork, project management, planning and so forth (and he notes that blue-collar construction workers are generally better leaders than MBAs). It's a mind-blowing little riff, especially as he breaks down the way that the UI tweaks and the constitution of each guild are predictors of its long-term success (and how that can apply to the management of open source projects).


(Thanks, Theo!)