Google Lunar X Prize: $30MM prize to put robot on moon

Welcome to Moon 2.0. Snip from announcement coverage at Wired News:

Google will award $30 million to the first private team to put a robot on the moon, the company and the X Prize Foundation announced at Wired NextFest in Los Angeles Thursday. Members of the public will also get the chance to send digital mementos to the moon. In this advance from the October issue of Wired magazine, contributing editor Spencer Reiss explains what's behind the Google Lunar X Prize, and what it will take to win it.

Link, here's more about today's announcement.