Open Rights Group to Downing Street: find out how Phorm works!

Glyn sez, "Over the last few weeks, the story that BT, Virgin and TalkTalk are signed up to trial a new technology called Phorm, which tracks users' online surfing habits in order to target ads at them, has caused a storm all over the internet. The Open Rights Group (ORG) has called for further detail on the workings of ad system Phorm. More than 2,500 people have signed a Downing Street petition expressing concern about privacy implications. 'Until we know exactly how Phorm works, and across whose networks our data will flow, speculation about the privacy implications will continue', said ORG."


(Thanks, Glyn!)