Lee Gomes of the Wall Street Journal writes that recent research shows that a brain rewards itself with a squirt of natural opiates when it comes across new information that requires interpretation. That's why, he concludes, people stay on the Web for long periods of time.
What is it about a Web site that might make it literally irresistible? Clues are offered by research conducted by Irving Biederman, a neuroscientist at the University of Southern California, who is interested in the evolutionary and biological basis of the human need for information.
Dr. Biederman first showed a collection of photographs to volunteer test subjects, and found they said they preferred certain kinds of pictures (monkeys in a tree or a group of houses along a river) over others (an empty parking lot or a pile of old paint cans).
The preferred pictures had certain common features, including a good vantage on a landscape and an element of mystery. In one way or another, said Dr. Biederman, they all presented new information that somehow needed to be interpreted.
When he hooked up volunteers to a brain-scanning machine, the preferred pictures were shown to generate much more brain activity than the unpreferred shots. While researchers don't yet know what exactly these brain scans signify, a likely possibility involves increased production of the brain's pleasure-enhancing neurotransmitters called opioids.
The Boeing 737 Max is out of service around the world, following a fatal crash of an Ethiopian Airlines and an Indonesian Lion Air flight and there is intense investigation and speculation as to the cause of the crash.
Ontario, Canada’s Workplace Safety and Insurance Board created these splatterpunk workplace safety ads in 2012. “This is not a feel-good campaign,” said WSIB Chair Steven Mahoney. “We’ll feel good when the number of injuries and fatalities go down.”
One of my fears is opening my car door just as a cyclist is coming by, causing a dangerous collision. I always look before I open, but I’m going to start opening the door with a “Dutch Reach” as an added precaution. It’s simple to do: open the door with your right hand, which forces […]
With the intuitive software out there today, anyone can become a music producer. You’ve probably heard that from any number of laptop impresarios, but you still have to know how to use the tools – and Logic Pro X is one of the best platforms out there right now. In order to get the most […]
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
It’s 4/20! Smoke ’em if you got ’em – and if you haven’t got ’em, check out this roundup of deep discounts on pipes and other accessories. They’re all on sale, but you can take an extra discount off the final price courtesy of the Boing Boing store by using the online code 420SAVE. Freeze […]