Jane McGonigal's The Lost Ring alternate reality game

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Jane McGonigal, the creator of alternate reality games I Love Bees and World Without Oil, and my colleague at Institute for the Future, has just launched a new global ARG for the 2008 Summer Olympics. The plot of the game, called The Lost Ring, revolves around a fictional Olympic sport that vanished 2,000 years and five athletes who have reappeared in the present. Link to Jane's blog post with details, Link to The Lost Ring trailer, Link to News.com interview

Previously on BB:
• Play Jane McGonigal's World Without Oil Link
• SF Weekly on Jane McGonigal Link