Transport For London's brilliant "Do the Test" cycling safety video invites you to pay close attention to a video of some basketball players, then demonstrates just how little you really saw, ending with a voice-over that explains how easy it is to miss things you're not looking for, like cyclists:
This phenomenon is known as "change blindness" - only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
Even stranger, if you are concentrating on something, you can become blind to other events that you would normally notice. This "inattention blindness" is possibly the reason why motorists collide with cyclists.
Just as it is important for road users to keep an eye out for cyclists, cyclists must also take steps to ensure they are seen by motorists.
Well, sort of. Paleontologists have identified a 430 million-year-old fossil of a multi-tentacled sea creature as a new species and dubbed it Sollasina cthulhu after HP Lovecraft’s Great Old One. From Yale University: The new cthulhu, Sollasina, had 45 tentacle-like tube feet, which it used to crawl along the ocean floor and capture food. The […]
Archaeologists uncovered the skeleton of this neolithic dog more than a century ago in a 5,000 year old tomb on on the island of Mainland, Orkney, Scotland. Now, forensic scientists and artists have reconstructed the animal’s face. According to Historic Environment Scotland researcher Steve Farrar, this dog and 23 others found in the “Cuween Hill […]
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
It’s 4/20! Smoke ’em if you got ’em – and if you haven’t got ’em, check out this roundup of deep discounts on pipes and other accessories. They’re all on sale, but you can take an extra discount off the final price courtesy of the Boing Boing store by using the online code 420SAVE. Freeze […]
Ever wonder if you’re cleaning your teeth well enough? If your last dentist visit has you getting a little more thorough about oral care, it might be time to save yourself some guesswork. A lot of electric toothbrushes promise deep cleaning, but there’s a Platinum Sonic Toothbrush that has power plus the simple but effective […]