Michael Holloway from the Open Rights Group conducted a fantastic, in-depth business-analysis of Magnatune, the open/free commercial record label that uses free, Creative Commons licensed music to sell commercial licenses. Magnatune has blazed a lot of new trail -- especially in "secondary" genres like classical (Magnatune has experienced 20 percent annual growth in classical sales at a time when industry-wide classical sales have fallen 90 percent).
Magnatune’s most popular genre by far – with 30% of sales – is classical, followed by new age, electronica and rock, which represent around 10% of sales each. The classical market is in serious decline: In 1980, classical recordings comprised 20% of the industry’s revenue, which dropped to 2% by 2000, and to 0.75% in 2006. Yet Magnatune has seen 20% growth annually since autumn 2003.
John recognises that obscurity is a musician’s biggest hurdle, and his innovative approach to overcoming it is to provide ‘open music’, which is “shareable, available in ‘source code’ form, allows derivative works and is free of cost for non-commercial use.”
Shareable: Users are invited to share their purchased tracks with up to three friends, can listen to the entire catalogue for free via the website’s 128kbps streams, and can download any song as a 128kbps MP3 file.
Available as ‘source code’: Ten per cent of the catalogue is also available in its component parts, e.g. scores, lyrics, MIDI files, samples or track-by-track audio files.
Derivative works: The CC licence used by Magnatune explicitly permits users to make derivative works - such as remixes, cover songs and sampling - for non-commercial purposes, which is further facilitated by the provision of the ‘source code’.
Free for non-commercial use: Users can download songs for non-commercial projects, such as a home video soundtrack or compilation album intended for family or friends.
Hudson Yards is a notorious (and spectacularly badly timed) new "luxury housing development" in New York City: a massive, gated, privatized "neighborhood" in Manhattan, a city that has been literally hollowed out by runaway luxury real-estate speculation, to the exclusion of working people and mere millionaires alike.
Censorship before or censorship after? The EU Copyright Directive rekindles the oldest fight in the history of free speech debates, first waged by John Milton in 1644. Then, like now, policy-makers were considering a radical change in censorship law, a switch from censoring material after it was published to requiring a censor's permission to publish […]
Today marksed the largest street protests ever in the history of internet freedom struggles, with more than 100,000 Europeans participating in mass demonstrations across the region -- more than 50 cities participated in Germany alone! From Netpolitik's early summary (English robotranslation): "In Berlin, the demonstration was about half an hour, if you waited along the […]
Got a vision to put on film? The Film & Cinematography Mastery Bundle shows you how to put it there, with classes covering gear, lighting, production – even marketing. Even in this age of indie cinema, filmmaking can seem like an exclusive world for the chosen few. But with the right eye – and the […]
If you’re into tech at all, you should definitely consider unleashing your inner tinkerer on a Raspberry Pi board. If you’re intimidated, don’t be. It’s a statistical probability that people half your age have created cooler things than you can imagine with the versatile kit. Not sure where to start? The Complete Raspberry Pi 3B+ […]
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]