Rule of Thumb website

The Rules of Thumb website, created by Rules of Thumb author Tom Parker, is off and running, with thousand of user-submitted rules of thumb. Some are more useful than others, but they are almost always interesting.

DIRECTION CONVEYS TIME AND EMOTION
In advertising, art and photography, the direction the subject is looking or the flow of the composition can affect the tone of the image. Left is the past, right is the future, up is positive, down is negative. For example: a subject looking up and to the right is looking positively into the future. Submitted by: Jeremy Reid, Graphic Designer, Belleville, Ontario, Canada

MAXIMUM VALUE OF A SERVICE The value of any service is highest *before* the service has been rendered.

FINDING SMALL THINGS ON THE FLOOR To find something very small that you have dropped on the floor, lay a flashlight on the floor and rotate it. A small object looks a lot bigger when it has a shadow too.

WALKING WITH SMALL CHILDREN When walking with small children who are falling behind, the slower you walk, the slower they will walk, until they stop. If you maintain your pace, they will keep up with you, albeit somewhat behind.

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