The Droste Effect is the name for packaging art that features the package itself in the artwork, in a recursive, diminishing marketfractal:
At my grocery store I could only find three examples: Land O’Lakes Butter, Morton Salt and Cracker Jacks. These packages each include a picture of the package itself and are often cited by writers discussing such pop-math-arcana as recursion, strange loops, self-similarity, and fractals.
This particular phenomenon, known as the “Droste effect,” is named after a 1904 package of Droste brand cocoa. The mathematical interest in these packaging illustrations is their implied infinity. If the resolution of the printing process–(and the determination and eyesight of the illustrator)–were not limiting factors, it would go on forever. A package within a package within a package... Like Russian dolls.
“We Are NASA” thrills me more than any science fiction movie trailer, and it’s real.
OK, it’s not quite Dr. Crusher’s dermal regenerator (seen above), but Arizona State University researchers have demonstrated a laser system for sealing wounds. The system involves a sealing paste — made from silk protein mixed with gold nanorods — that bonds with skin when heated with a laser. From IEEE Spectrum: To use a laser […]
There’s scientific truth to the saying that you never forget how to ride a bike. Even if you can’t remember phone numbers, birthdays, or where the hell you parked your car, it’s likely that even if you haven’t been on a bicycle in decades, you can climb on and ride away just fine. Why? Neuropsychologist […]
The key to learning any new language is feedback. When you’re immersed in conversation, it’s easy to pick up key phrases and pronunciation, but not all of us have the means to jet off to Spain, France or wherever we can learn to speak like a local. The next best thing: The Mondly app. Mondly […]
Got a gadget-minded geek on your holiday list this year? Don’t wait for Black Friday. The prices are already dropping on some quality tech toys, and we’ve got a roundup of some of our favorites. Force Flyers DIY Building Block Drone MSRP: $49.99 | Normally: $42.99 | Price Drop: $39.99 (20% Off) Compatible with everybody’s […]
Ever wondered what it takes to make the transition from amateur photography to a full career? If you answered “a better camera,” you’re half right. Before you get the equipment, get the know-how to use it with the Hollywood Art Institute Photography Course & Certification. Taught by experienced pros, this course is geared towards shutterbugs […]