The Droste Effect is the name for packaging art that features the package itself in the artwork, in a recursive, diminishing marketfractal:
At my grocery store I could only find three examples: Land O’Lakes Butter, Morton Salt and Cracker Jacks. These packages each include a picture of the package itself and are often cited by writers discussing such pop-math-arcana as recursion, strange loops, self-similarity, and fractals.
This particular phenomenon, known as the “Droste effect,” is named after a 1904 package of Droste brand cocoa. The mathematical interest in these packaging illustrations is their implied infinity. If the resolution of the printing process–(and the determination and eyesight of the illustrator)–were not limiting factors, it would go on forever. A package within a package within a package... Like Russian dolls.
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In 1992, University of Melbourne researchers TT Lim and TB Nickels wrote a scientific paper titled “Instability and reconnection in the head-on collision of two vortex rings.” The research so inspired Smarter Every Day’s Destin Sandlin that he launched his own research effort to study the phenomenon and capture it using high-speed video. Four years […]
Atlas Obscura just added an interesting new section on strange and wondrous foods, like salt-rising bread leavened with bacteria that cause gas gangene.
Spring came and went, but we’re not here to judge if you didn’t get around to cleaning up your living space. After all, taking the time to vacuum your floors can stretch out into a lengthy task when you’re constantly switching between power outlets and trying to jam your machine into those tight corners. With […]
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The Adobe Creative Cloud is home to a suite of editing tools today’s creatives count on to produce their content. Whether you’re an aspiring photographer, animator, or graphic designer, Adobe’s programs can help you in your creative pursuits, and with the Complete Adobe CC Training Bundle, you can come to grips with six of them for […]