New research suggests that the type of music one listens to while drinking wine can dramatically affect the taste. Heriot Watt University psychology professor Adrian North tested 250 students and found that the taste changed by up to 60 percent depending on the vibe of the tune. In an earlier study, North determined that people were five times more inclined to purchase a French bottle instead of a German one if accordion music was being played. From the BBC News:
(In the latest study,) four types of music were played - Carmina Burana by Orff ("powerful and heavy"), Waltz of the Flowers from The Nutcracker by Tchaikovsky ("subtle and refined"), Just Can't Get Enough by Nouvelle Vague ("zingy and refreshing") and Slow Breakdown by Michael Brook ("mellow and soft")
The white wine was rated 40% more zingy and refreshing when that music was played, but only 26% more mellow and soft when music in that category was heard.
The red was altered 25% by mellow and fresh music, yet 60% by powerful and heavy music.
The results were put down to "cognitive priming theory", where the music sets up the brain to respond to the wine in a certain way.
I’ve mentioned it online before, but here we go: Two years ago, my wife and I decided to leave our rented home behind and move into a 40-foot RV. We spend our spring and summer in Alberta, Canada where she has a job for six months of the year working as an addictions counselor. The […]
Androkavo tests some of the cheap eBay solder against the brand-name stuff; it gets there in the end, but it’s surely not the advertized 60/40 alloy and needs to be close to 400° before it behaves itself.
MIT Tech Review's Antonio Regalado rounds up the year's stupidest, worst moments in tech, from the guy who created his own CRISPR-based gene therapy to beef up his muscles and injected it to Donald Trump's Twitter feed to the FCC's Net Neutrality catastrophe. Of course, Juicero rates a mention.
The Nintendo Switch is king when it comes to gaming on the go, but it’s tough to lose yourself in Zelda: Breath of the Wild or Skyrim if your battery dies out. That’s where this Nintendo Switch Battery Charger Case comes into play. Built exclusively for Nintendo Switch, this pack allows for uninterrupted charging while you play, […]
Creative designers play a pivotal role in engaging target audiences and customers, and while companies are eager to bring more of these professionals on board, you’ll have a hard time getting your foot in the door if you’re not using the industry’s best tools. From Adobe to Maya, the eduCBA Design & Multimedia Lifetime Subscription Bundle […]
As more companies aim to reel in costs and boost productivity, project managers are becoming an essential part of many operations, and they’re paid handsomely for their expertise. But, while demand is high, you’ll have a hard time getting your foot in the door if you’re not toting the right certifications. The Official Lean Six Sigma […]