Japanese mobile game for spicy snacks

 Blog1 Wp-Content Uploads 2008 05 Picture-8

Japanese food maker Tohato launched a mobile multiplayer online game to promote their new snack products, delightfully named "Tyrant Habanero Burning Hell Hot" and Satan Jorquia Bazooka Deadly Hot." Buyers use their mobile phone to scan the 2D barcode on the bag and then join either the Habanero Evil Army or the Satan Jorquia Evil Army. I like that both armies are "evil." Carlo Longino has more on the fun over at MobHappy. Link