Hey suckers! Did you buy DRM music from Wal*Mart instead of downloading MP3s for free from the P2P networks? Well, they're repaying your honesty by taking away your music. Unless you go through a bunch of hoops (that you may never find out about, if you've changed email addresses or if you're not a very technical person), your music will no longer be playable after October 9th.
But don't worry, this will never ever happen to all those other DRM companies — unlike little fly-by-night mom-and-pop operations like Wal*Mart, the DRM companies are rock-ribbed veterans of commerce and industry, sure to be here for a thousand years. So go on buying your Audible books, your iTunes DRM songs, your Zune media, your EA games… None of these companies will ever disappear, nor will the third-party DRM suppliers they use. They are as solid and permanent as Commodore, Atari, the Soviet Union, the American credit system and the Roman Empire.
Boy, the entertainment industry sure makes a good case for ripping them off, huh? Buy your media and risk having it confiscated by a DRM-server shutdown. Take it for free and keep it forever.
From: Walmart Music Team
Date: Fri, Sep 26, 2008 at 7:42 PM
Subject: Important Information About Your Walmart.com Digital Music Purchases
Important Information About Your Digital Music Purchases
We hope you are enjoying the increased music quality/bitrate and the improved usability of Walmart's MP3 music downloads. We began offering MP3s in August 2007 and have offered only DRM (digital rights management) -free MP3s since February 2008. As the final stage of our transition to a full DRM-free MP3 download store, Walmart will be shutting down our digital rights management system that supports protected songs and albums purchased from our site.
If you have purchased protected WMA music files from our site prior to Feb 2008, we strongly recommend that you back up your songs by burning them to a recordable audio CD. By backing up your songs, you will be able to access them from any personal computer. This change does not impact songs or albums purchased after Feb 2008, as those are DRM-free.
Beginning October 9, we will no longer be able to assist with digital rights management issues for protected WMA files purchased from Walmart.com. If you do not back up your files before this date, you will no longer be able to transfer your songs to other computers or access your songs after changing or reinstalling your operating system or in the event of a system crash. Your music and video collections will still play on the originally authorized computer.
Thank you for using Walmart.com for music downloads. We are working hard to make our store better than ever and easier to use.
Walmart Music Team