Errol Morris created a series of interviews of Republicans and independents who are voting for Obama. He also wrote about long history of "real people" political ads for the NYT.
If you're not going to put words in people's mouths, if you're really listening to what they have to say, you're going to learn something. Admittedly, the evidence is anecdotal. I haven't selected these people through some kind of statistical sampling. These people are self-selected. They wrote in and said that they were registered Republicans, Independents or switch-voters who were planning to vote for Obama. People in the middle. And I was interested in talking to them on film about why they were making the switch from voting for a Republican to voting for a Democrat. Was it linked with policy? With the personality of the candidate?
This time — as opposed to 2004 — the content of the interviews has been qualitatively different. The people I interviewed have embraced Obama. They are voting for a candidate, not against a candidate. Lissa Lucas, for example, tells the story of voting for someone for the first time in her life. There is a feeling of hopefulness. There is this optimism, even though the situation in the country is arguably much worse than four years ago. A failing economy. The continuing war in Iraq. A crumbling infrastructure. But there is the core belief that if we pull together, we can save the country.